2016 Shandong Diken customer experience activities ended successfully

In mid-October, with the last batch of Funan, Bengbu and other regions of the user's satisfaction and return, 2016 Shandong Diken Heavy Industries customer experience successfully concluded. Since mid-March this year, Diken Agricultural Marketing Center has convened more than 5100 users to Diken, planning the organization of customer experience activities, each user interested in the various experience projects, received an unusual marketing effect , Specifically in the following areas:

Give full play to the role of experiential marketing. Experience the marketing attention to the consumer's senses, emotions, thinking, action and other experiences, pay attention to the customer's active participation, requiring customers to actively interact with the enterprise, so that consumer behavior becomes more personalized, emotional, enhance mutual understanding And friendship. Experienced customers to Shandong Diken Heavy Industries, followed by the main products to visit the assembly line, Diken Exhibition Hall, the experimental base, the main test drive on the scene, witnessed and feel the brilliant history of Shandong Diken, industry-leading products And high-precision equipment, deep Shandong Diken company's strong strength and heritage of the shock, the company's reception and product strength praise, brand marketing effect in the subtle influence has been enhanced.

Two-way communication more fully. In the course of the experience, the customer provided a very pertinent evaluation, opinion and suggestion on the product, stated the individual needs of the local user, the change of the agricultural policy, the floating price of the agricultural product purchase price, the sales policy of the competitor, the product improvement and the development opinion , More representative and concentration than field research, product research and development and marketing personnel benefit.

Stimulating potential customers' desire to buy. To visit the experience of customers in Shandong Diken customers, most of the agents selected by the potential customers and traditional customers, is the most willing to purchase and affect the purchase of the behavior of the group, came to Shandong Diken after seeing a real, deeply felt Diken Heavy Industries of the host of the technical content, quality control and material processing grade, really value for money, remove the doubts, contributed to the purchase desire. According to statistics, through the user experience to achieve the 10 off-road forklift, 15 pick up the stacker sales, and collected more than 1,600 purchase information.